Marketing/Personal Branding Week 4.

Representing Truth Accurately.

Most people share beliefs emotionally. Very few learn how to represent truth accurately. This final week is about developing that skill.

Throughout this series, we’ve focused on discovering who you are, identifying your values, and learning how to communicate them through personal branding. To close, we will shift to sharing truth with clarity, accuracy, and responsibility.

If you believe something is true, it matters how you represent it. Passion alone isn’t enough. Before we articulate a belief, we need to understand what we are claiming and why.

The Core Principle.

Before you can share truth, you must first understand truth.

That means learning carefully, thinking critically, and comparing ideas against the teachings of Jesus Christ. This week is designed to help you practice that process.

Step 1 – Learn Before Speaking.

Listen to the following talk without multitasking.

The Teachings of Jesus Christ.

Your only job while you listen is to understand. Take notes if that is helpful, but do not scroll, text, or switch tasks. The goal is focused learning.

After listening, write one paragraph summarizing what Jesus taught. Not your opinion, but a summary of the teachings clearly and accurately. (Have this ready to bring to class.)

Step 2 – Analyze Modern Messages.

Next, read this article.

100 Famous Inspirational Quotes.

Many of them sound motivating, but not all of them align with the teachings of Jesus Christ.

Your assignment.

  1. Pick 5 quotes you feel align with Christ’s teachings
  2. Pick 5 quotes you believe do not align.

Be prepared to explain why. The goal is not to judge people, but to practically discern.

Step 3 – Think Critically.

Watch this TED video on critical thinking and the Socratic method.

https://share.google/yd2FrgWGgqMMzsWzX

As you watch pay attention to:

  1. How questions reveal assumptions.
  2. How reasoning is tested.
  3. How ideas become stronger through dialogue.

Step 4 – Create and Present

Prepare a 2-minute presentation to give in class.

Choose something you believe that many people might disagree with. Your task is not to argue emotionally – it is to explain the process you used to determine that the belief is true.

Your presentation should include:

  1. One specific belief.
  2. How you learned it.
  3. What sources or teachings influenced you.
  4. How you concluded it was true.

Expectations.

This week is about discipline and accuracy.

You are not just sharing opinions – you are representing truth responsibly. That requires careful listening, thinking deeply, and speaking clearly.

Before Class.

Text me what you will be presenting on. That is your ticket to class.

My Phone: (801) 995-5702

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